Design and content that make an event look like it was worth turning up to.
Why it matters
People decide whether an event is worth their Saturday from a single image on their phone, in about two seconds, before they read a word of it.
That image is doing the selling. If it looks like it was made in a hurry, the event looks like it was organised in a hurry, and the entry fee looks expensive. None of that is fair, and all of it is true.
We design the material that carries an event: the poster it is announced with, the pages people register on, the graphics that go out while it is running, and the recap that makes next year easier to sell.
Five areas. Most projects use two or three of them, and the event ones almost always start with identity.
Where an event gets its face
A name treatment, a colour palette and a type pairing that hold up on a banner, on a jersey and in a 40 pixel tall profile picture. Built once, then everything else is assembled from it, which is why the eighth poster takes an afternoon instead of a week.
What you receive
The things people stand in front of
Posters, backdrops, stage banners, bunting, standees, certificates and numbered bibs. Set up properly for the printer, at the right resolution, with bleed and safe margins, in the colour space the press actually uses.
What you receive
The announcement, and everything after it
Announcement graphics, countdowns, fixture and result cards, sponsor acknowledgements and the recap set. Sized per platform rather than one square cropped five ways, because a feed post and a story are not the same shape.
What you receive
Where the interest turns into an entry
Event pages, microsites and registration pages that work on a phone on mobile data. Fast, readable, and honest about the fee, because a page that hides the price gets abandoned at the payment step.
What you receive
Proof it happened, and it was good
Coverage on the day, then an edit you can actually use: a short recap, vertical cuts for social, and a stills set that is sorted and named rather than a folder of two thousand frames.
What you receive
How we work
Endless revisions are how a design gets worse and a deadline gets missed. The number is agreed in writing at the start, and it is generous enough that we have rarely needed a third.
What it is for, who it speaks to, where it will appear, and what it must not look like. That last question saves the most time.
Two or three routes, rough but real. You pick one, or pick pieces from two. We do not proceed on a maybe.
The chosen route made properly, at the sizes it actually has to work at, including the awkward small one.
Two rounds of changes, collected in one list each time rather than arriving one message at a time.
Final files in every format you need, plus the editable sources. They are yours, and you do not have to come back to us to use them.
Working days, from an approved brief, assuming feedback comes back within two days. Rush work is possible and is quoted as rush work rather than quietly pushing somebody else's job back.
| Piece of work | Typical turnaround | What slows it down |
|---|---|---|
| Single poster or social graphic | 2 to 3 days | Waiting on final wording or a sponsor logo |
| Event identity package | 2 to 3 weeks | Deciding between directions |
| Full print set for an event | 1 to 2 weeks | Sponsor logos arriving late or in the wrong format |
| Social campaign set | 1 to 2 weeks | Fixtures not confirmed yet |
| Landing page or microsite | 2 to 4 weeks | Copy, and who signs it off |
| Event coverage edit | 1 to 2 weeks after the event | How much footage there is to sort |
The most common cause of a late delivery is not design time. It is a sponsor logo that arrives as a screenshot two days before print.
You do, on final payment, including the editable source files. We do not hold your logo hostage, and we do not charge you again for a file you already paid to have made. We ask only to show the work in our own portfolio, and we will leave it out if you would rather we did not.
Two rounds, agreed in writing. A round means one collected list of changes, not messages arriving over a week. Beyond two we quote for the extra time, which is fairer than pretending revisions are free and padding the original price for everybody.
Yes, and it is usually faster. Send whatever you have, including the guidelines if they exist. If all you have is a logo in a Word document we will rebuild it as a proper vector first, and we will tell you before doing it.
Stock is used where it is sensible and licensed, and we tell you which pieces contain it so you know what you can and cannot reuse. Where we generate anything, we say so. What we will not do is pass off a generated crowd as a photograph of your event.
We will deal with the printer and check the proof, which is worth having because most print problems are caught at proof stage or not at all. Printing itself is billed at cost, shown separately from design.
Then the brief was wrong, and that is usually on us for not asking enough at the start. We go back to the brief and present again once, at no extra cost. It has happened, and it is better than building the wrong thing carefully.
A finished brief is welcome. So is a half formed idea and a folder of files from three different designers. We will tell you what is usable and what needs rebuilding before quoting.